A good house style makes customers and suppliers want to do business with you, because they see, feel and experience your value.
And it makes your own staff proud of where they work.
Discover how we can make you proud too.
The term ‘house style’ can be seen from various perspectives:
We work on the basis of the Brand Design model, for both corporate brands and product brands. This starts with thinking about the relevant mental brand identity, then designing the differentiating visual brand identity and developing it into credible brand touch points. Their orchestration – aligning the brand touch points – is also very important in this respect. Once we have designed the house style, the next step is to activate the business brand or product brand.
It’s hard to decide on designing or restyling your house style if you don’t have a complete picture of all parts of your house style, in other words all physical and digital brand touch points. Which is why we are happy to provide some handy check-lists with lots of brand touch points, neatly grouped into four categories:
Please feel free to download these four house style check-lists in preparation for a possible house style design project.
Strong brands have visual synergy: all brand touch points are in perfect harmony in their design and content. We’ve developed a clever tool to make this easier to see: Design Review. We use it during client workshops to assess whether all brand touch points fit in with their brand strategy and brand identity and whether they form a powerful whole. We place the brand touch points into four groups: excellent, good, mediocre and unsatisfactory. This gives you all the information you need to decide whether or not to redesign your house style.
Want to know more about our Design Review? We’d love to tell you more over a cup of coffee or tea.
A company’s house style has a life of about ten years. That makes the cost of designing and developing your house style actually more of an investment that can be written off over a longer period of time. Unfortunately, that goes against the accounting rules. The total cost can vary a lot, from say €10,000 for a small business to even €250,000 for a large and complex organization. It’s an investment that calls for a serious design agency with a lot of experience in designing, developing and managing house style design projects. Like BTM.
We’d be happy to work up an attractive tailor-made offer for you.