Physical brand touch points

AOnce your brand strategy and mental brand identity have been defined and your visual brand identity has been designed, we as your Rotterdam-based design agency will get cracking on the design and development of all your brand touch points. We call this 360-degree Brand Design. That is why we have integrated 22 physical brand touch points and 22 digital brand touch points into our new Brand Design model.

The 22 most common physical brand touch points:

 

  1. Correspondence set: stationery, invoice paper, envelopes, address stickers and with-compliments cards create a physical communication from the company (brand).
  2. Business cards: the calling card – literally and figuratively – of the people connected to the brand and to do business with.
  3. Office building: its form, material and location further people’s awareness and image of the company and the brand.
  4. Interior design: the office’s design and furnishings make a statement about the brand to both the company’s own staff and visitors.
  5. Company cars: cars and trucks can, with the proper design, function as mobile advertisements for the brand.
  6. Workwear: people are the brand; they can identify themselves as such and function as branding by wearing something that is brand-appropriate.
  7. Annual report: the financial, social and CSR annual reports provide key messages about the reliability of the company and the brand to business-to-business clients, own staff and stakeholders (such as shareholders, banks, trade unions, NGOs and suppliers).
  8. Company brochure: useful alongside the annual report for providing information about the vision, mission, promise and offering of the company and the brand.
  9. Product design: 3D product design can be used to create a unique and recognizable brand image (like for Dyson’s bagless vacuums).
  10. Services: the ‘design’ of services like insurance, homecare and charities is also a powerful way to make a brand’s uniqueness tangible.
  11. Service design: optimizing the customer journey with additional products and services can significantly boost a positive brand experience.
  12. Packaging:for many brands, the main and financially most rewarding way to communicate with existing and new consumers.
  13. Exhibitions: a useful tool for talking to several customers or consumers face to face and conveying the right sense of the company and brand.
  14. Events: the ideal way to enable a large number of customers or consumers to experience the brand’s feel and promise.
  15. Advertising: a tried and tested way to connect broad-based brand awareness and emotion to the brand via television and radio commercials, newspaper and magazine ads, free local papers and folders, cinema advertising, outdoor advertising and professional journals.
  16. Special offers: a temporary price reduction or greater value for money (providing more content, free products, maintenance services, etc.) can be used to lift sales.
  17. Product brochures: details about products and services are often essential – especially for business-to-business brands – and product brochures and leaflets are a great way to keep this information going alongside the company’s own website.
  18. Sponsorship: by connecting the brand as a sponsor to a person, team or event, you can borrow from the image of whatever or whomever you sponsor. This has a positive effect for consumers, business relations and your own staff.
  19. In-store materials: from complete concept stores to a brand display or shelf strip in the supermarket, in-store materials can significantly boost impulse purchases.
  20. Brand passport: the ideal instrument for internal branding, so that your employees know what the brand stands for and are motivated to do their part in making the brand a success.
  21. Staff magazine: a useful brand touch point for informing all staff on a regular basis, such as every three months, about developments within the company and the brand and to boost team spirit by learning more about each other and each other’s work.
  22. Brand Manual: consistency is one of the keys to success for a brand, which makes it important to define every aspect of the brand in an internal manual, with the goal of instructing, correcting, motivating and documenting relevant staff.

We’d be happy to help you with designing and finalizing these Brand Touch Points.